Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world’s most powerful consumers. She is the CEO of business strategy firm Female Factor and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business, July 2009). Prior to founding Female Factor, Brennan ran the consumer marketing practice of Edelman’s Zeno Group and founded that agency’s Speaking Female division.
Sponsored by Gender Studies Program Boehnen Fund for Excellence
Co-Sponsored by Mendoza College of Business
For more information, visit the Gender Studies website.